Name | HIROTA Sumire |
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Official Title | Professor |
Affiliation | Behavioral Decision making, Social Psychology, Media studies |
sumire@tcu.ac.jp | |
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Profile | My specialty is social psychology & behavioral decision making, using the experimental methods and multivariate analysis of the questionaire. About this 30 years, my main research theme have been risk communications and risk perceptions. Recently I run the researches for the probabilistic risk communication of the earthquake in Japan and how the effect is influenced by the citizen's numeracy. I also run the field experiments for risk communication of stopping the texting while walking by posters with the laboratory of East Japan Railway Companies. In addition, I have run the experimental & survey researches about the consumer behaviors and advertising, especially for the influence of buzz communication in web on consuming behavior, because the behavioral decision making is strongly related to behavioral economics and students in my lab are strongly interested in. Now I'm proceeding the researches about video-mediated communication and behaviors in cyber space.behaviors, and communities in cyber space, specially focued on the theater-play |
Research Field(Keyword & Summary) |
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Representative Papers |
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Award | ・Encouraging prize of Japanese Society for Risk Analysis(2006) ・The Excellence Presentation Award at the 82th annual convention of the Japanese Psychological Association.(2013) ・The Excellence Presentation Award at the 87th annual convention of the Japanese Psychological Association(2018) ・Encouraging prize for the Telecommunication social science award(2020) |
Grant-in-Aid for Scientific Research Support: Japan Society for Promotion of Science (JSPS) | https://nrid.nii.ac.jp/ja/search/?kw=%E5%BA%83%E7%94%B0%E3%81%99%E3%81%BF%E3%82%8C |
Research Grants/Projects including subsidies, donations, grants, etc. | Grant-in-Aid(JSPS) 2007-2009, 2010-2013, 2016-2018 Grands by Japan Institute of Country-ology and Engineering(2012) Project with laboratory of East Japan Railway Company (2015, 2016, 2017) Grants by Yoshida Hideo Momorial Foudation(2021) |
Affiliated academic society (Membership type) | ・Sociey for Judgment and Decision Making(member) ・The Japanese Psychological Association(representative) ・The Japanese Society of Environmental Psychology(member of governing board) ・The Japanese Society for Risk Analysis(member) ・The Japanese Society of Social Psychology(member) ・The Behaviormetric Society(member) |
Education Field (Undergraduate level) | Behavioral Decision Making, Risk Communication |
Education Field (Graduate level) | Data analysis(Multivariate analysis) |